Creative leader with 13 years of experience in B2B fintech SaaS, growing from founding designer to senior leadership within marketing. I’m energized by developing people and building systems that keep craft steady and drive business results.
WORK
REBRANDS | BRAND GUIDELINES
Visual and verbal evolution: pitching, scaling, and maintaining brand systems
UX/UI | WEB DESIGN
A digital transformation: shaped by user patterns and deliberate architecture
CREATIVE CONCEPTING | CAMPAIGN MARKETING | WEBINARS & EVENTS
All In: Women in VC
CREATIVE CONCEPTING | DIGITAL, PERFORMANCE, CAMPAIGN MARKETING
Opportunities hidden in data
PERSONAL PROJECTS AND OTHER WORK
WHAT I BRING
Advocacy is my top priority as a leader: air cover, removing barriers, real career growth. Good leadership isn't about being liked: it's holding a standard, asking hard questions, and having the conversations people avoid, always with empathy. That's how I grow careers.
“She has a rare ability to make complex topics feel simple, and gives feedback that's direct without being harsh. It's the kind of feedback that makes you want to revise rather than defend. She made the work better, and any team would be lucky to have her shaping their creative direction.”
DAVE COSTELLO, TECHNICAL WRITER
MORE ON THIS
People are rarely the root cause of conflict. A good system streamlines understanding, protects against rework, and creates room to scale. Designing one that stays flexible around real team needs takes real thought and discipline.
EXPERIENCE
Creative brief creation | Component and template design | Enabling non-creatives | Collaboration operating rhythms | Stakeholder management and education | Process training | Workback schedules and project management | Goal setting and planning rhythms
Creative work isn't about making pretty things. It's a series of intentional decisions, backed by past performance, current context, and future-proof planning. Whether it's a project, program, or team approach, I take into account the big picture and the critical details to form a comprehensive point of view.
I'm energized by a challenge, and AI's impact on creative work hasn't been any different. There's always a new thing threatening to change how we work. My instinct isn't to defend the old way or chase the new one: it's to build a real understanding of how something works, give it a good old-fashioned try, and figure out what frameworks and governance it actually takes to make it stick.
AI implementation at my last role meant building champions and bringing skeptics along: not just getting people to use the tools, but rethinking intake processes, SLAS, and role definitions to support change. It cut GTM timelines on appropriate projects from 12 days to 2–3. It wasn't, and isn't, a solve for everything, but as the team built confidence, it opened up real conversation about prioritization, learning from failure, and where we best showed our value.
Personally, yes, I use AI as a thought partner and pressure-tester: to synthesize and organize my own thoughts (I love to comprehensively vomit out everything that's in my head for consideration), and to check my thinking against best practices and patterns. But the last human touch, our judgment, always wins in the end.
I'm currently looking for my next opportunity to lead teams and solve problems. Have an idea or want to chat creative strategy?
Contact me
