Logo design:
MadSucculents

The brief:

Maddie, known as @madsuccs on Instagram, planned on launching an Etsy shop to sell succulents. She wanted a logo that gave a relaxed, positive feel and incorporated a "hang loose" symbol, which held meaning as it was a hand gesture she used with her late father, who shared the love of gardening with her.

Objective:

Design a logo that feels relaxed yet bold and sophisticated, incorporating symbols and illustrations that were meaningful to the client.

This project was part of the Plant Equity Program